BEHIND THE SCENES: FAST CASH CAMPAIGN

BEHIND THE SCENES: FAST CASH CAMPAIGN

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Anthony Digital Media was recently asked to produce the full campaign for Fast Cash.  This was a 4-day shoot, with over 10 crew members and 15 actors.  For this production, we used several locations that were integral to the script.  First, a lifestyle location was chosen.  For this setup, we went with Photopia Studios in Miami, FL.  They had lifestyle areas, as well as a White Cyc Wall for side promos and testimonials.  Another location that was used was a rented mansion on South Beach, a yacht, and the beach.

The beginning of the process started with permitting and locking the locations in for the dates of the shoot.  Anthony Digital Media handled everything, from start to finish.  The client only supplied their script and let use take the helm.  We then crewed up and booked the on-camera talent.  This shoot required a 13 person crew for logistics, and at points had over 15 actors on set at once.  With the dates, locations, permitting, crew, and actors all locked in, we decided on cameras and the look.  For this, we went with our Red Digital Cinema Dragon-X Camera Package and paired it with our Sony Camera Package, for quick "run and shoot" setups.  Anthony Digital Media was able to handle the full scope of this creative production through to the end.  Final delivery was almost 50 videos in total, 4 of which were the major campaign commercials, with over 15 other side videos, 6 intro videos, 13 interview videos and testimonials, and multiple promos.  Below are some Behind The Scenes photos from the production, showing the complexity of the shoot and how we went about achieving the client's creative goals.

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BEHIND THE SCENES:

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